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A lot of business owners will utter some version of this common saying: “I can see that I am making sales, but I still don't know if my business is actually doing well financially.”
Businesses of all sizes struggle with this question at one time or another. I have worked with business owners who looked busy from the outside and had money coming in, but still did not feel confident about where things stood. Once they started looking at a few key numbers consistently, it became much easier to see what was working and what needed attention. Here are 8 ways to tell if your business is in a healthy financial position and what to look at if it is not. 1. Your business is making a profit consistently One good month does not tell you much. What matters is whether your business is making money on a regular basis. Check your profit and loss report each month. If profit is thin or inconsistent, it may be time to look at your pricing, your costs, or both. 2. You have enough cash to handle your regular expenses Profit matters, but cash flow matters just as much, if not more! A business can look fine on paper and still feel tight if there is not enough cash in the account to cover the bills. Keep an eye on your bank balance and compare it to what needs to go out over the next few weeks. If cash always feels like a struggle, start building a habit of setting money aside as income comes in. 3. You are able to pay yourself consistently If you are only paying yourself when there is something left over, that is a sign your system needs work. Paying yourself regularly helps create stability and gives you a clearer picture of what your business can actually support. Even a small set amount each month is a good place to start. 4. Your income is steady or moving in the right direction You want to see that revenue is staying consistent or increasing, but not dropping. Looking at your monthly sales over time can show patterns you might miss day to day. If your income is wildly unpredictable, it may be a sign that you need stronger client retention, more consistent marketing, or a better sales process. 5. Your spending is staying under control Expenses can slowly grow out of control without you noticing. A few extra subscriptions, rising software costs, or higher overhead can start eating into profit. Review your expenses regularly and look for anything unnecessary, underused, or higher than expected and get to cutting! 6. You do not need to use debt to cover normal operating costs Using credit now and then is one thing. Relying on credit cards or loans to pay routine business expenses is a whole other thing. If that is happening regularly, it usually points to an underlying cash flow problem that needs to be addressed ASAP. The sooner you catch it, the easier it is to fix. But remember, the opposite is also true... 7. Your bookkeeping is accurate and current It is hard to make good decisions when your numbers are outdated or incomplete. If your accounts are not reconciled and your books are behind, you may not be seeing the full picture. Keeping everything up to date makes it easier to trust your reports and catch issues early. 8. You actually understand what your numbers are telling you You don't need to know everything, but you should understand the basics. You should be able to look at your profit, your expenses, and your cash balance and know what is going on in your business. That kind of vision makes it easier to make correct decisions with confidence instead of guesswork. If you are not sure where your business stands financially, that does not mean you are doing something wrong. It usually just means you need a simpler way to track what matters. When you build a few consistent habits around your numbers, your business' books start to feel much more clear and manageable. If you want help understanding your numbers and setting up a system that works for your business, book a quick call with me and I can walk you through the next steps.
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A lot of business owners do not realize how disorganized their bookkeeping is until tax season arrives. That is usually when the real stress kicks in. Everything starts to feel rushed, cluttered, and harder to understand than it should be.
I have worked with a good number of business owners who ended up in that position, and the reaction is usually the same. They lament and wish (again...) that they had kept things organized throughout the year because it would have made tax season much easier and far less stressful. When your bookkeeping is messy, it can affect your taxes in more ways than people expect. One of the biggest ways you get hurt is through missed deductions. If expenses are not recorded properly or are put into the wrong category, you may end up paying more in taxes than necessary. Income can also be reported incorrectly, especially when money is coming in from different platforms or accounts. That can create inconsistencies and more work later if the numbers do not line up. Disorganized books can also make it harder to prove your deductions really exist if documentation is missing. When receipts, records, or account details are not easy to find, tax filing becomes more complicated than it needs to be. Another common problem is mixing personal and business expenses making it harder to see what should actually be counted as a business deduction. Also, unreconciled accounts can cause even more confusion because your books may not match your bank balances and no one will have a good explanation for it. And if sales tax is not being tracked correctly, you could end up owing more than expected or, worse, overpaying and hurting your bank balance unnecessarily. In some cases, messy books can even lead to late or incorrect filings, which may result in penalties, interest, or added fees. If business expenses are not tracked consistently during the year, those deductions can easily be overlooked when it is time to file. If income is incomplete or inaccurate, that can also create issues that take extra time to fix. The good news is that all this can be easily avoided. When your books are kept organized throughout the year, tax season becomes much more manageable. You have a clearer picture of your business, and you can feel more confident that your numbers are accurate. If your books feel behind, scattered, or hard to make sense of, I can help you get everything cleaned up and put a simple system in place so it stays manageable going forward. If you want support with your bookkeeping so tax season feels smoother and less stressful, book a call with me and I will walk you through the next steps. One of the most common things I hear from business owners is, “I only really look at my numbers during tax time.” And tbh, that is very common. After all, you are busy running your business, serving clients, and juggling everything else that comes with it and if the bills are paid on time, this is usually a good sign.
But I have worked with quite a few business owners who felt stressed or stuck and the root cause was that they were not checking their numbers regularly. Once they started reviewing them more often, things felt much more manageable and much less overwhelming. So how often should you be looking at your numbers? At the very least, I'd recommend a quick weekly check-in and a more detailed monthly review. A weekly check-in does not have to take long. It can be as simple as looking at your bank balance, checking what came in, what went out, and making sure everything looks right based on your actual experience for the week. For example, if a large expense hits your account or a client payment you were expecting has not come through, you can zero in on the issue early instead of finding out weeks later. Your monthly review, however, is where you can really start to get the bigger picture. This is the time to look at your profit and loss, review your expenses, and see whether your business is actually making money. It is also the best time to notice patterns based on what you'll be seeing and remembering from month to month and year to year. You might, for example, see that your expenses are slowly increasing, or that your revenue is not as steady as you may have thought. When you only look at your numbers once a year around tax time, it is like getting in a boat with no oars and no sail. It is much less likely to arrive safely where you expect it to. But checking your numbers more often gives you the chance to make adjustments, plan ahead, and make better decisions while things are happening, with data that is relevant and current. But.... for many busy owners this feels like a big ask, and if that's you, you are not alone. The goal is not to make things more complicated but to make your numbers easier to understand to make your business run more smoothly. If you want help creating a system that keeps your books organized and easy to review, we are here to help. Book a short call with me, and let me walk you through what it could look like for your business. |
AuthorLilly Cook is a seasoned Bookkeeper, Licensed Esthetician & Instructor and owners of two Spa & Wellness businesses. Archives
April 2026
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